CONTENT OPS
The right way to plan a Notion content refresh
March 24, 2026 • 8 min read • Notion Analytics Team
Use analytics to decide what gets updated this week instead of refreshing pages at random.
Sort by impact first
A strong refresh plan starts by ranking pages on impact, not age alone. A stale page with no readers is lower priority than a high-traffic page with sharp drop-off halfway through the content.
Refreshes should have a hypothesis
Every edit should answer a question: are we improving comprehension, findability, completion, or conversion? Without a hypothesis, even good edits are hard to learn from.
Measure again after publishing
The fastest feedback loop is to recheck the page after the update. If scroll depth improves and reactions become more positive, you have evidence that the change worked and a pattern you can reuse elsewhere.